Call us at +91 484 4041 999




5 Effective Ways a Small Businesses Can Use Social Media Management Tools

The Digital Marketing agencies have to focus on these 5 effective ways of using Social media management tools to promote businesses in a successful manner.

We all know that small businesses have small resources and limited budgets for promotional activities of their brand visibility. This is where social media plays a key role. Businesses can directly access to their target audience through Social Media at low cost. Social media also saves them time, which is a very valuable resource. Small businesses end up wasting their time by not using the unlimited scale and scope of social media channels.

Different social media platforms have different complexities. These cannot be easily learned in a just a matter of days. As a result, the time needs to be spent on acquiring platform expertise or gaining insights for carrying out promotional activities. This will results in the setback to their project. What adds to the woes is that businesses have numerous solutions /products that need paramount attention and promotion. Therefore, they are devoid of manpower for handling social media platforms, creating and customizing posts and scheduling them. This is to say nothing of getting this accomplished quickly.

So, is this the end of the road for them? Well, the answer is no. Social media management tools can guarantee effective results minus the Herculean task. So small business can depends on these social media management tools. For small businesses, social media tools can be a game-changer. They assist by delivering visible outputs and optimizing their time. There are lots of social media tools available in the market and tool with most advanced features is the best choice.

These are the ways to use social media management tools effectively for business.

1. Maintain Regularity in Publishing:

SocialPilot, a social media management tool offers a dashboard which can be used to access unlimited social media accounts. This includes their pages, profiles and groups. One of the most beneficial activities is posting fresh content regularly on these accounts. It will be difficult if it is done only manually. Therefore, the tools make it easy as they automate the scheduling of your posts on multiple social media platforms. Suppose you have several profiles on Facebook, Twitter, and LinkedIn. And you have to share the same link in theses platforms on specific date. You can use a flexible scheduling feature to accomplish your task. As a result, you can schedule posts ahead without manually hitting the 'Post' button on that particular date. This is very helpful for time-sensitive content (such as those meant for holidays and festivals).

2. Easily Overview and Monitor Your Activities:

How do you know which of the posts will guarantee attention from your target audience? How you can be sure which type of posts will be more appealing to your target audience to be specific? A social media management tool helps you to review your viral footprints on various channels. For instance, you can monitor all the engagement and interactions with your existing and potential customers. This will surely serve you better as your established strategy. In other words, you can focus more on posts or platforms. This helps to generate desired results and you can use them for implementing a new strategy in the next course of action.

You can make a benefit by spending only a few minutes each day for the overview. It will helps you to construct your social media marketing activities to enhance your social media channel presence at a fixed pace.

3. Analyze Your Social Media Presence on Various Networks:

Here is another advantage of having a tool for social media management. It helps you analyze statistics and data from different social media activities. For instance, you can know which of the social media platforms has a maximum number of your target audience by using the tool. And it also tells you what the current trends followed by your targeted audience. Additionally, tool can inform you of what steps need to be taken to create a call to action relevant to your business. Based on this analysis, you can plan a new strategy to maximize your returns on investment. Sumall is one such tool which offers different features to analyze and measure performance of your social media account. Social media analytic feature of the tool helps to measure the social media account performance.

4. Interconnect Your Social Media Profiles:

It is difficult for businesses to manage an array of social media accounts which includes pages, profiles or groups at a given time. Zapier - a social media management tool can simplify the task by interconnecting your different social media platforms on a single interface. What if you want to automatically publish your Instagram updates on other profiles? Simply integrate your account with Zapier and start publishing your updates on Facebook, Twitter, LinkedIn or any other social media profiles. This eliminates the senseless juggling of multiple accounts. Also, we get a unified branding solution by integrating accounts, which puts your business – the solutions and products – in the limelight.

5. Monitor Your Competitor's Social Media Presence:

Social media content is a combination of images, text, links, video and audio. As per a survey, articles and video are two most popular formats for marketing content. Consequently, you can create content by combining both of these elements. A social media tool helps by bringing fresh content varieties for you to share with your audience via your accounts. By using the tool, you can select from an entire range of share-worthy content on topics which are indirectly or directly relevant to your business. This benefits you by maximizing your output and minimizing your efforts. QuickSprout is one of such social media tool which offers analysis of the content based on its social sharing. The most important point of it all is that small business needs to have effective social media strategies. A smart, strong business using the right kind of social media management tool can better implement those strategies.